MarketFriction

Credo Brands Marketing Ltd

NSE MUFTI · BSE 544058 · Speciality Retail
₹70.24 -2.86%
NSE close2026-10-01
52 week range63.06 - 116.82
Market cap₹453 Cr.
P/E10.2
IPO 2023 · -75% since Price band 20% Delivery 58.6%

Price

Drag to pan, scroll or pinch to zoom. Ruler (or Shift + drag) measures a move.Dashed lines: 52 week high and low. Prices adjusted for splits and bonuses.

Financials

Standalone, Rs crore
Sep 2023Dec 2023Mar 2024Jun 2024Sep 2024Dec 2024Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Sales165.62150.14133.08123.89185.57155.52153.21119.94163.73146.13162.30125.27
Expenses108.80107.63102.1490.50127.93107.84112.1088.90115.61112.62120.7998.70
Operating Profit56.8242.5130.9433.3957.6447.6841.1131.0448.1233.5141.5126.57
OPM %34.31%28.31%23.25%26.95%31.06%30.66%26.83%25.88%29.39%22.93%25.58%21.21%
Other Income1.181.051.461.200.521.482.871.621.911.714.222.10
Interest5.636.666.406.106.306.616.486.206.396.546.346.29
Depreciation15.3916.1816.1515.4316.5018.0618.5618.2318.3818.9918.7819.24
Profit before tax36.9820.729.8513.0635.3624.4918.948.2325.269.6920.613.14
Tax %24.34%24.81%28.63%25.11%25.14%25.07%26.98%23.45%25.30%27.55%26.06%27.39%
Net Profit27.9715.597.039.7726.4618.3513.836.3018.877.0215.232.29
EPS in Rs4.352.421.091.514.072.812.120.962.891.072.330.35
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026TTM
Sales395450293341498567618592597
Expenses358405264247336406437434448
Operating Profit37452994162161181158150
OPM %9%10%10%27%33%28%29%27%25%
Other Income111131345610
Interest275151824262526
Depreciation111313465362697475
Profit before tax2526124610479926459
Tax %32%41%23%26%25%25%26%26%
Net Profit17159347759684743
EPS in Rs53.7648.4629.01105.73240.899.1710.477.256.64
Dividend Payout %0%0%0%0%0%5%29%28%
10 Years5 Years3 YearsTTM1 YearLast Year
Compounded Sales Growth%15%6%-3%
Compounded Profit Growth%40%-13%-32%
Stock Price CAGR%%%-34%
Return on Equity%18%16%12%
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Equity Capital33333131313
Reserves187185195233278329397426
Borrowings334315154192253237228
Other Liabilities54667986101115122135
Total Liabilities277297292476574710769802
Fixed Assets444741179237281291276
CWIP51010111
Investments00000000
Other Assets228249251296338428478525
Total Assets277297292476574710769802
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Cash from Operating Activity72561787556159132
Cash from Investing Activity-19-14-7-28-21-35-20-35
Cash from Financing Activity12-11-31-39-82-28-96-90
Net Cash Flow-0-02411-28-6447
Free Cash Flow-12854634021138113
CFO/OP53%65%222%105%65%50%102%95%
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Debtor Days106116152132101137141146
Inventory Days142114175163195189141163
Days Payable41431039173333540
Cash Conversion Cycle208186224204223293246269
Working Capital Days117117167125134145150146
ROCE %15%8%20%28%19%19%14%
Dec 2023Mar 2024Jun 2024Sep 2024Dec 2024Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Promoters55.40%55.24%55.19%54.83%54.64%55.06%55.01%55.01%55.01%55.01%54.99%
FIIs3.56%2.72%1.89%1.47%0.47%0.26%0.57%0.53%0.46%0.46%0.51%
DIIs10.42%8.45%7.65%6.69%5.68%4.42%3.64%2.35%2.33%3.36%3.04%
Public30.61%33.58%35.26%36.99%39.21%40.26%40.78%42.12%42.22%41.18%41.45%
No. of Shareholders88,34881,57980,18278,24377,21675,67773,11376,35874,83972,26171,056

Fundamentals

Market Cap₹ 453 Cr.
Current Price₹ 69.3
Stock P/E10.2
Book Value₹ 67.1
ROCE14.4 %
ROE12.0 %
Dividend Yield2.89 %
Face Value₹ 2.00
Compounded Sales Growth (TTM)-3%
Compounded Profit Growth (TTM)-32%
Standalone figures.
Valuation
Market capRs 453 Cr
Enterprise valueRs 704 Cr
P/E (TTM)10.43x
Price to book1.33x
Price to sales0.76x
EV / EBITDA4.41x
EV / EBIT8.35x
EV / sales1.18x
Price to cash flow8.05x
Earnings yield9.58%
Dividend yield0.71%
P/E, 3-year average18.20x
P/B, 3-year average3.15x
P/E, 5-year average18.20x
P/B, 5-year average3.15x
Profitability
Operating margin (excl. other income)28.44%
Operating margin (incl. other income)29.11%
EBITDA margin26.72%
Pre-tax margin9.83%
Net profit margin7.27%
Net margin, latest quarter1.83%
ROE18.99%
ROCE19.27%
ROA9.21%
ROE, 3-year average21.50%
ROCE, 3-year average22.53%
ROA, 3-year average10.91%
ROE, 5-year average15.50%
ROCE, 5-year average17.99%
ROA, 5-year average8.26%
ROIC (approx.)10.67%
Tax rate24.98%
Other income / net worth1.10%
Growth
Sales growth (latest year)13.88%
Profit growth (latest year)-23.62%
Sales CAGR, 3 years24.58%
Sales CAGR, 5 years7.52%
Profit CAGR, 3 years85.55%
Profit CAGR, 5 years28.09%
Sales growth QoQ-22.82%
Profit growth QoQ-84.96%
Sales growth YoY (latest quarter)4.44%
Profit growth YoY (latest quarter)-63.65%
Per share
EPS (TTM)Rs 6.73
EPS (latest year)Rs 9.17
EPS (latest quarter)Rs 0.36
EPS, 3-year averageRs 118.60
EPS, 5-year averageRs 86.66
Book value per shareRs 52.98
Sales per shareRs 92.65
Cash flow per shareRs 8.72
Free cash flow per shareRs 17.52
Dividend per share (latest year)Rs 0.50
Dividend per share, 3-year averageRs 0.50
Dividend per share, 5-year averageRs 0.50
Dividends
Dividend payout5.44%
Dividend payout, 3-year average5.44%
Dividend payout, 5-year average5.44%
Efficiency
Asset turnover0.80x
Fixed asset turnover2.02x
Inventory turnover2.37x
Inventory days154 days
Debtor days137 days
Debtors turnover2.67x
Creditor days40 days
Cash conversion cycle269 days
Working capital days146 days
Leverage
Total debtRs 253 Cr
Cash and bankRs 2 Cr
Net debtRs 251 Cr
Debt to equity0.74x
Net debt / EBITDA1.57x
Interest coverage3.30x
Owners' fund to total sources48.13%
Debt to assets35.67%
Cash flow
Cash from Operating Activity (latest year)Rs 56 Cr
Cash from Investing Activity (latest year)Rs -35 Cr
Cash from Financing Activity (latest year)Rs -28 Cr
Net Cash Flow (latest year)Rs -6 Cr
Free cash flow (latest year)Rs 113 Cr
FCFE (approx.: FCF + change in debt)Rs 174 Cr
Cash from ops / profit, 5 years1.75x
Sales to cash flow10.08x
Statement figures
Net sales (TTM)Rs 597 Cr
Net sales (latest year)Rs 567 Cr
Sales (latest quarter)Rs 125 Cr
Operating profit excl. other income (latest year)Rs 161 Cr
Operating profit (latest quarter)Rs 27 Cr
Other income (TTM)Rs 10 Cr
EBITDA (TTM)Rs 160 Cr
PBDT (TTM)Rs 134 Cr
Profit before tax (TTM)Rs 59 Cr
Tax (latest year)Rs 20 Cr
Net profit (TTM)Rs 43 Cr
Net profit (latest year)Rs 59 Cr
Net profit (latest quarter)Rs 2 Cr
Depreciation (TTM)Rs 75 Cr
Depreciation (latest quarter)Rs 19 Cr
Interest (TTM)Rs 26 Cr
Cost of goods sold (latest year)Rs 296 Cr
Total expenditure (latest year)Rs 406 Cr
Total income (latest year)Rs 571 Cr
Share capitalRs 13 Cr
ReservesRs 329 Cr
Shareholders' fundsRs 342 Cr
Total assetsRs 710 Cr
Net blockRs 281 Cr
Capital work in progressRs 1 Cr
ReceivablesRs 212 Cr
InventoryRs 125 Cr
Other liabilitiesRs 115 Cr
Shares outstanding (crore)6.45
Ownership
Promoter holding54.99% (-0.02 in a year)
Computed by MarketFriction from the standalone statements. Returns use average balances.
P/E 10.4 is at the 6th percentile of its own 2.9-year range (median 13.7, low 9.0, high 203.0).
P/B 1.33 is the lowest in 2.9 years (median 3.58).
Monthly. Market cap from split-adjusted price; profit and book value as reported by that month. A low percentile means cheap versus its own history, not cheap versus peers.
PeriodMUFTINifty 50Difference
1 week-3.2%-2.8% -0.4 pts
1 month-3.5%-6.8% +3.3 pts
3 months-21.0%-7.6% -13.4 pts
6 months+9.6%+0.4% +9.2 pts
1 year-36.5%-9.9% -26.6 pts
2 years-65.8%-13.6% -52.3 pts

Red flags

F-score 2 of 7
explainReceivables outrunning sales Receivables grew 55% vs sales +14% in 2026
explainDebt up, profit down Borrowings up 32% while net profit fell in 2026
Checks on the latest reported years: cash vs profit, accruals, receivables and inventory vs sales, dilution, debt, interest cover, equity, other income, losses, and auditor, top-management, insolvency and regulator filings in the last 12 months. A flag asks for an explanation; it is not a verdict.

Latest quarter

Jun 2026
Sales ₹125 Cr +4.4% vs Jun 2025. Net profit ₹2 Cr -63.7%.

Activity

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No bulk or block deals on record.
Ex-dateActionFactor
2026-08-28Dividend - Rs 2 Per Share
2025-09-10Dividend - Rs 3 Per Share
2024-08-21Dividend - Re 0.50 Per Share
No announcements in our files yet.
Company filings to NSE, newest first. Routine notices (trading window, newspaper copies) are left out. Click a row for the filing.
No short selling reported to NSE in our files.
Short sales disclosed by brokers to NSE, by trade date. Collected since late September 2026.
Not on any NSE surveillance list in the latest file.

Quick answers

What is the market cap of Credo Brands Marketing Ltd?

Credo Brands Marketing Ltd (MUFTI) has a market capitalisation of Rs 453 Cr. at the 2026-10-01 close.

What is the P/E ratio of Credo Brands Marketing Ltd?

Credo Brands Marketing Ltd trades at a P/E of 10.2 on trailing twelve-month profit, at the 2026-10-01 close.

What were Credo Brands Marketing Ltd's latest quarterly results?

In the Jun 2026 quarter, Credo Brands Marketing Ltd sales was Rs 125 Cr (+4.4% vs Jun 2025) and net profit was Rs 2 Cr.

What is the 52-week high and low of Credo Brands Marketing Ltd?

The 52-week high is Rs 116.82 and the 52-week low is Rs 63.06.

Data: NSE and BSE daily reports, company filings. Numbers only, not investment advice, not a SEBI-registered research service.AboutMethodologyFAQResearchContactTermsPrivacyDisclaimerUpdated 2026-10-03