MarketFriction

Pramara Promotions Ltd

NSE PRAMARA · Advertising & Media Agencies
₹102.10 -4.98%
NSE close2026-10-01
52 week range82.50 - 374.80
Market cap₹158 Cr.
P/E15.7
IPO 2023 · +62% since ASM short-term Price band 5% Delivery 80.0%

Price

Drag to pan, scroll or pinch to zoom. Ruler (or Shift + drag) measures a move.Dashed lines: 52 week high and low. Prices adjusted for splits and bonuses.

Financials

Consolidated, Rs crore
Mar 2025Dec 2025Mar 2026
Sales55.6653.1859.27
Expenses48.1144.9550.62
Operating Profit7.558.238.65
OPM %13.56%15.48%14.59%
Other Income0.901.162.71
Interest3.092.804.50
Depreciation0.650.460.79
Profit before tax4.716.136.07
Tax %21.66%0.00%35.75%
Net Profit3.696.133.91
EPS in Rs3.364.402.80
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Sales41674149506386112
Expenses3761374344537496
Operating Profit46466101217
OPM %9%9%9%13%13%16%14%15%
Other Income00001114
Interest33344567
Depreciation11111111
Profit before tax120235712
Tax %60%15%27%31%14%20%15%18%
Net Profit020124610
EPS in Rs0.352.570.502.043.374.375.387.20
Dividend Payout %0%0%0%0%0%0%0%0%
10 Years5 Years3 YearsTTM1 YearLast Year
Compounded Sales Growth%22%31%30%
Compounded Profit Growth%89%65%70%
Stock Price CAGR%%5%-59%
Return on Equity%12%12%11%
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Equity Capital1111791114
Reserves1011111392454108
Borrowings2424303133343441
Other Liabilities221571712578
Total Liabilities565149626172105170
Fixed Assets66586788
CWIP11111000
Investments11111111
Other Assets48434253536497161
Total Assets565149626172105170
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Cash from Operating Activity131-786-10-20-36
Cash from Investing Activity-83-0-30-0-1-11
Cash from Financing Activity-3-33-4-592346
Net Cash Flow11-410-13-0
Free Cash Flow90-746-9-21-37
CFO/OP329%14%-181%126%90%-87%-152%-206%
Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025Mar 2026
Debtor Days21064103146119112136188
Inventory Days159156227222260232222132
Days Payable205824511991262719
Cash Conversion Cycle164139285250289318330301
Working Capital Days2640163120127197278400
ROCE %14%8%13%14%17%15%15%
Sep 2023Dec 2023Mar 2024Sep 2024Mar 2025Jun 2025Sep 2025Mar 2026
Promoters69.81%69.81%69.81%57.49%50.54%48.11%39.37%32.20%
FIIs0.00%0.00%0.00%0.37%0.37%0.36%0.29%1.35%
DIIs2.26%0.00%0.00%0.00%0.63%0.60%0.49%0.49%
Public27.94%30.20%30.19%42.14%48.46%50.93%59.85%65.96%
No. of Shareholders5284964915557187599431,050

Fundamentals

Market Cap₹ 158 Cr.
Current Price₹ 113
Stock P/E15.7
Book Value₹ 87.2
ROCE15.0 %
ROE10.8 %
Dividend Yield0.00 %
Face Value₹ 10.0
Compounded Sales Growth (TTM)30%
Compounded Profit Growth (TTM)70%
Consolidated figures.
Valuation
Market capRs 92 Cr
Enterprise valueRs 122 Cr
P/E (TTM)23.35x
Price to book2.80x
Price to sales1.45x
EV / EBITDA11.47x
EV / EBIT12.40x
EV / sales1.92x
Earnings yield4.28%
P/E, 3-year average21.30x
P/B, 3-year average2.55x
P/E, 5-year average21.30x
P/B, 5-year average2.55x
Profitability
Operating margin (excl. other income)15.74%
Operating margin (incl. other income)16.78%
EBITDA margin16.78%
Pre-tax margin7.73%
Net profit margin6.22%
ROE16.13%
ROCE16.99%
ROA5.92%
ROE, 3-year average13.82%
ROCE, 3-year average14.51%
ROA, 3-year average3.99%
ROE, 5-year average11.83%
ROCE, 5-year average13.12%
ROA, 5-year average3.16%
ROIC (approx.)12.61%
Tax rate19.55%
Other income / net worth2.00%
Growth
Sales growth (latest year)26.81%
Profit growth (latest year)77.13%
Sales CAGR, 3 years15.89%
Sales CAGR, 5 years9.25%
Profit CAGR, 3 years128.75%
Profit CAGR, 5 years76.59%
Per share
EPS (TTM)Rs 4.37
EPS (latest year)Rs 4.37
EPS, 3-year averageRs 6.33
EPS, 5-year averageRs 7.17
Book value per shareRs 36.46
Sales per shareRs 70.26
Cash flow per shareRs -10.63
Free cash flow per shareRs -40.95
Efficiency
Asset turnover0.88x
Fixed asset turnover8.49x
Inventory turnover1.62x
Inventory days226 days
Debtor days112 days
Debtors turnover3.25x
Creditor days19 days
Cash conversion cycle301 days
Working capital days400 days
Leverage
Total debtRs 34 Cr
Cash and bankRs 4 Cr
Net debtRs 30 Cr
Debt to equity1.02x
Net debt / EBITDA2.81x
Interest coverage1.99x
Owners' fund to total sources45.72%
Debt to assets46.76%
Cash flow
Cash from Operating Activity (latest year)Rs -10 Cr
Cash from Investing Activity (latest year)Rs -0 Cr
Cash from Financing Activity (latest year)Rs 9 Cr
Net Cash Flow (latest year)Rs -1 Cr
Free cash flow (latest year)Rs -37 Cr
FCFE (approx.: FCF + change in debt)Rs -37 Cr
Cash from ops / profit, 5 years-2.26x
Statement figures
Net sales (TTM)Rs 63 Cr
Net sales (latest year)Rs 63 Cr
Operating profit excl. other income (latest year)Rs 10 Cr
Other income (TTM)Rs 1 Cr
EBITDA (TTM)Rs 11 Cr
PBDT (TTM)Rs 6 Cr
Profit before tax (TTM)Rs 5 Cr
Tax (latest year)Rs 1 Cr
Net profit (TTM)Rs 4 Cr
Net profit (latest year)Rs 4 Cr
Depreciation (TTM)Rs 1 Cr
Interest (TTM)Rs 5 Cr
Cost of goods sold (latest year)Rs 46 Cr
Total expenditure (latest year)Rs 53 Cr
Total income (latest year)Rs 64 Cr
Share capitalRs 9 Cr
ReservesRs 24 Cr
Shareholders' fundsRs 33 Cr
Total assetsRs 72 Cr
Net blockRs 7 Cr
InvestmentsRs 1 Cr
ReceivablesRs 20 Cr
InventoryRs 28 Cr
Other liabilitiesRs 5 Cr
Shares outstanding (crore)0.90
Ownership
Promoter holding32.20% (-25.29 in a year)
Computed by MarketFriction from the consolidated statements. Returns use average balances.
P/E 23.4 is the lowest in its own 3.1-year history (median 108.4, low 23.4, high 381.2).
P/B 2.80 is the lowest in 3.2 years (median 9.60).
Monthly. Market cap from split-adjusted price; profit and book value as reported by that month. A low percentile means cheap versus its own history, not cheap versus peers.
PeriodPRAMARANifty 50Difference
1 week+4.5%-2.8% +7.2 pts
1 month-8.8%-6.8% -2.0 pts
3 months-22.9%-7.6% -15.3 pts
6 months-70.2%+0.4% -70.6 pts
1 year-63.0%-9.9% -53.1 pts
2 years-39.6%-13.6% -26.0 pts
3 years+5.3%+14.2% -8.9 pts

Red flags

F-score 5 of 8
explainHigh accruals Profit exceeded operating cash by 19% of total assets in 2026
explainShare dilution Share count up 36% in a year, 36% in three
lookOn NSE surveillance On NSE surveillance: ASM short-term
Checks on the latest reported years: cash vs profit, accruals, receivables and inventory vs sales, dilution, debt, interest cover, equity, other income, losses, and auditor, top-management, insolvency and regulator filings in the last 12 months. A flag asks for an explanation; it is not a verdict.

Latest quarter

No quarterly results published.

Activity

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No bulk or block deals on record.
No corporate actions on record.
No announcements in our files yet.
Company filings to NSE, newest first. Routine notices (trading window, newspaper copies) are left out. Click a row for the filing.
No short selling reported to NSE in our files.
Short sales disclosed by brokers to NSE, by trade date. Collected since late September 2026.
Less than 100 unique PAN traded in previous 30 daysMandatory Market making period in SME scrip is overSME scrip is not regularly tradedShort Term Additional Surveillance Measure (Short Term ASM): stage 1
Data: NSE and BSE daily reports, company filings. Numbers only, not investment advice, not a SEBI-registered research service.Updated 2026-10-03